Treat Your Shelf

Client: Universal Pictures UK

The Brief

  • Develop new creative for a Tradewide 2017 campaign and ensure final creative can be easily adapted across multiple in store units
  • Avoid a character montage lock-up so that creative can easily be updated to swap titles in and out ensuring we can showcase multiple titles and genres
  • Creative must be bold and stand out but without looking too cluttered
  • Try to communicate the emotive benefits of picking up a DVD or Blu-ray
  • Creative must be able to work across multiple titles belonging to three studios – Universal, Paramount and DreamWorks

The Work

  • Creative Explorations
  • Key Art
  • POS Visuals
  • Press
  • Digital Display

Client: Universal Pictures UK

Tags:
Creative
Digital
POS
Strategy