Disney Life

Client: Disney Life

The Brief
DisneyLife launched in November 2015, with access to the biggest collection of Disney movies, Kids’ TV box sets, books, music and apps.

In December 2016, DisneyLife went through another evolution, with a price drop from £9.99 to £4.99 and a host of additional features, including live streaming, more supported platforms and unlimited downloads. OUAT were tasked to conceive an all new creative advertising campaign to drive acquisition through various digital & social channels, targeted towards mums with kids

Our campaign aimed to highlight that the DisneyLife service gives parents the tools they need during moments of need, to keep their family entertained with quality content. We proposed an AV focused response, with Disney IP at the forefront, using characters to engage and activate content, all of which had the ability to work across all lines of business and as static creative

The Work

  • Creative strategy/concept
  • Brand animatics
  • Brand guidelines
  • IMDB homepage Takeover
  • 12 x Amazon AAP banner formats
  • 2 x HTML 5 MPU units
  • 2 x HTML 5 Double MPU units
  • 12 x Opera mobile banner formats
  • 2 x Kindle Fire Wake Screen formats
  • Website Skins
  • Cinema roll out
  • TV campaign

Client: Disney Life

Tags:
Audio Visual
Creative
Digital
Strategy