Disney Summer Days

Client: Disney HE & DMD

OUAT were briefed collaboratively by both the physical (DHE) and digital side (DMD) of Disney lines of business to originate a creative campaign for their summer back catalogue promotion – featuring key-art, AV, and digital executions. The campaign needed to highlight how Disney titles were the answer to entertaining children during summer evenings, with messaging reflecting the benefit for both parties.

The Brief

To design and implement an advertising campaign for Disney’s 2017 summer back catalogue promotion. This was a combined brief to work on both the physical and digital side of the business from start to finish, ensuring that the messaging and creative was adapted to reflect each sales point of view. The tone needed to reflect the values around family togetherness during the summer holidays with the aim to portray how Disney can create family memories by incorporating movie watching into the quieter moments of summer fun. We originated the campaign ‘Summer Days Family Nights’.

The Work

Disney Home Entertainment

  • AV – TV/BVOD (30”/20” Spots)
  • Digital – AAP Ads
  • Digital – 20” Social Spot


Disney Media Distribution

We educated the target audience on the benefits of digital downloads, whilst showcasing the best Disney content available to download.

  • AV – 20” TV Spot
  • Digital – AAP Ads with multiple retailer tagging
  • Digital – 20” Social Spot

Client: Disney HE & DMD

Tags:
Audio Visual
Creative
Digital
Strategy