Fast & Furious 8

Client: Universal Pictures New Media

The DOWNLOAD + KEEP logo and branding was originated by OUAT for the UK Disney DMD team in order to highlight the benefits of digital download. This focussed on ease of downloading, the ability to download on numerous mobile devices and being able to watch your download on the go.

Having successfully rolled out the branding for numerous Disney new release campaigns, OUAT and Universal’s New Media team collaborated to produce Download & Keep spots for Fast & Furious 8 which used the same branding so that consumers will start recognising and instantly understanding the language so that this can become an industry wide initiative.

We scripted, storyboarded and produced a 25” spot that was then localised and delivered for 9 territories across Europe, as well has producing a digital outdoor Transvision placement for the UK, due to go live in October.

The Brief

To produce a Digital Download focussed AV spot for Fast & Furious 8.
Feature the ease and benefits of Digital Download.
Highlight the fact that you are able to download Fast & Furious 8 on a number of devices to take with you wherever you want and to watch again and again.

The Work

Fast & Furious 8 25” Digital Download spot, using key action sequences and a script that highlighted the ease and benefits of Digital Download.
We used simple and effective graphics to show that the consumer is able to download to the title to any of their mobile devices to take with them wherever they go.

  • Localised for 9 European markets
  • 20” Transvision Digital Outdoor creative

Client: Universal Pictures New Media

Tags:
Audio Visual
Strategy