Avengers Infinity War – Burj Khalifa takeover

Client: Marvel Studios

The Brief

When you’re about to release the biggest blockbuster of the year, you need to think big. For the theatrical launch of Avengers: Infinity War, Disney asked for a 5-day digital countdown on the Burj Khalifa in Dubai – the world’s tallest building.

‘No problem’, we said. ‘And let’s create a two-minute animation featuring all our favourite Avengers to play at the climax of the event’. This was one of our biggest projects ever and the results were truly spectacular as Avengers: Infinity War went on to conquer the world with $2 billion at the box office.

Creative origination

Large scale DOOH for EMEA activation.

 

Client: Marvel Studios

Audio Visual
Creative
Digital