Black Panther

Client: Marvel Studios

The Brief

Disney wanted a fresh and original new look for Marvel Studios’ Black Panther. Our new key art was inspired by music, technology and afro-futurism – loaded with plenty of style and attitude to bring the Black Panther story to life. Inspired by this new key art, our integrated advertising campaign – featuring TV, radio, OOH, DOOH, social, digital and premiere branding – introduced Wakanda’s greatest heroes and villains to the world and helped break box office records everywhere.

The Work

  • Key art concepting and origination
  • Broadcast TV
  • Radio ads
  • Digital OOH, across prime national locations
  • Nationwide flyposting outside major music venues
  • Programmatic digital display
  • Social content
  • Premiere materials

Client: Marvel Studios

Audio Visual
Creative
Digital
Strategy