Bridget Jones’s Baby

Client: Universal UK

The Brief

To position this title as a MUST own for existing fans, as well as a new and younger female audience, with a campaign that encouraged viewers to own and repeat watch the hilarious comedy.

The Work

TV & VOD Campaign

Press
We developed a series of taglines ‘Get ready for a new arrival’ and ‘Clear your diary for an evening with Bridget’ and combined these with strong quotes to create a bold and unmissable press campaign.

Gym Spot
In addition to localising and trafficking the UK TV & VOD campaign we were asked to originate a 20” spot that would play in UK gyms. We tailored this to the audience by including shots of Bridget in a spin class, as well as including dynamic captions and a visual gag to keep the spot engaging.

Digital Bumper
We created a bespoke version of our digital bumper so it was in keeping with the Bridget colour scheme.

Radio
We originated a 20” radio spot using the most iconic and easily recognisable voices from the Bridget franchise, Mark Darcy and Bridget herself, to ensure these spots resonated with fans. Our script played to the heart and humour of the film to drive purchase.

Client: Universal UK

Tags:
Audio Visual
Creative
Digital
Strategy