To rejuvenate Disney’s seasonal BOGOF campaign with a bigger, bolder tone of voice
Taking language and design cues from theatrical releases, we transformed a regular catalogue campaign into a not-to-be missed, supersized event. “It’s Big, It’s Back” used bold, striking colours and impactful fonts to grab attention and create major standout across all campaign touchpoints.
- Retail ( >1000 stores across grocers and high street retailers)
Client: Walt Disney UK