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Client: Walt Disney UK

The brief

To rejuvenate Disney’s seasonal BOGOF campaign with a bigger, bolder tone of voice

The work

Taking language and design cues from theatrical releases, we transformed a regular catalogue campaign into a not-to-be missed, supersized event. “It’s Big, It’s Back” used bold, striking colours and impactful fonts to grab attention and create major standout across all campaign touchpoints.

The channels

  • TV
  • Press
  • Digital
  • Retail  ( >1000 stores across grocers and high street retailers)

Client: Walt Disney UK

Audio Visual