This awareness campaign is the first time Café Pod has commissioned an ATL campaign to promote their Good Strong Coffee available in Nespresso compatible capsules.
Working in partnership with Café Pod since its launch, we have helped this challenger brand achieve distribution in the majority of high street supermarkets, by developing stand-out creative, including branding, positioning, packaging, in-store comms, innovative retailer sell-in packs and a Good Strong proposition.
Having achieved significant distribution, category awareness was the next barrier to overcome and we were delighted when we got the go ahead to create ATL assets for a campaign targeting commuters at mainline rail stations. As well as providing creative for backlit billboards and animated posters, an extensive sampling and coupon trial was held at Wimbledon Station at the end of the year. We are currently awaiting results of redemption rates and sales uplift from stores, with the aim of rolling out nationally this year.
Client: Café Pod