Cheat On Water

Client: Zeo

The brief

To relaunch Zeo’s new range of adult soft drinks with a shopper and OOH campaign that drove product trial, featuring brand ambassador Caroline Flack.

The work

‘Cheat On Water’ encapsulated the brand personality while endorsing the product benefits (no added sugar and natural ingredients), as well as promoting the brand personality and tone of voice.

Deliverables included 48 sheet executions for Underground and rail stations and billboards nationally, as well as digital campaign and retail POS.  A promotional competition was devised and rolled out online, on shelf and on bottles.

Client: Zeo