Crabbies Ginger IPA

Client: Crabbie's

Crabbie’s newest creation has arrived! Having been approached for the creative development of their new Crabbie’s variant, ‘Crabbie’s IPA’, we wanted to provide a bold image that this new blend deserved. Underpinning the campaign as the ‘Crafty Ginger Collection’, we produced art work to guarantee standout, along with the tasting cues required to truly create intrigu

The Brief

To create a key visual that would raise awareness to both consumer and trade of Crabbie’s IPA across all channels. This visual would have to be adapted for digital, trade print, social, key art and OOH advertisement. We were asked to place this new blend into a new Crabbie’s category, with its own identity, whilst remaining true to the Crabbie’s brand. We were also asked to ensure we nodded to both the Crabbie’s ginger and a hoppy IPA.

The Work

  • 6 sheets
  • 48 sheets
  • Digital billboards e.g. Liverpool Media Wall
  • Stadium digital perimeter boards
  • Stadium Banners
  • Programme Ads
  • Trade Publication Ad
  • On / Off trade point of sale kits


Client: Crabbie's