Despicable Me 3 – Download & Keep

Client: Universal Pictures New Media

Having recently begun working with Universal‘s New Media team, OUAT delivered campaigns for Fast & Furious 8 and The Mummy. The focus of these campaigns was to drive the benefits of Digital Download, as well as educate consumers as to the ease of downloading. This was done using a DOWNLOAD & KEEP message which OUAT originated.

Despicable Me 3 was the latest campaign we delivered for Universal New Media, which included a VOD spot, radio spot and OOH which we originated and localised for 6 markets.


The Brief

To originate a Digital Download focussed campaign, ensuring we produced engaging and fun content, whilst still communicating our key messaging.

We did this through using bespoke toolkit animation and seamlessly integrating these into footage and messaging.

The Work

  • VOD
    • VOD spots originated and delivered for 6 territories across Europe
    • Bespoke 30” UK radio spot across major UK radio stations
  • OOH
    • 12 Static and full motion Digital Outdoor creatives, totalling to 214 panels across of the UK’s most prominent sites, including Waterloo Station, London Bridge and Wandsworth Roundabout.
    • Also localised for key sites across Germany.

Client: Universal Pictures New Media

Audio Visual