When Downton Abbey unveiled its final TV episodes, we were ready with the perfect campaign to encourage consumers to buy this concluding season plus a premium box set collection of all six previous seasons on DVD and Blu-ray.
Our first trailer teased the eagerly awaited final season and took great care to avoid any spoilers. The second trailer celebrated the franchise with a glorious showcase of iconic moments and characters guaranteed to make the premium box set a must-have purchase.
Our campaign also celebrated the end of an era for Downton with original TV Spots, Press, Social content and Premium Box Set designs and Artwork.
Client: Universal Pictures International