Emerson, Lake and Palmer Fanfare 1970 – 1997 Boxset

Client: BMG

The Brief

We were asked to create a lavish, super deluxe, multicomponent boxset to display the immense talents of Keith Emerson, Greg Lake and Carl Palmer. In order to presell this premium product directly to fans, our AV & motion graphics team created an unboxing trailer showcasing the elaborate contents, 3 months before the actual physical product was manufactured! This marketing asset was extremely successful on the artist’s social channels receiving: 103k views, 4.6k likes, over 1000 shares and 210 comments on Facebook, leading to all 3,000 copies of the boxset selling out prior to the release date!

The Work

  • 18 CD’s & 1 Blu-ray
  • 3 x 12” black 180g vinyl
  • 2 x 7” black vinyl
  • 12” case bound book
  • 4 x tour programmes
  • Badge (Die cast)
  • Social & video toolkit including an unboxing trailer to presell direct to fans
  • All 3,000 units sold prior to release date

Client: BMG

Audio Visual