Imedeen is an oral skincare supplement designed to give women a boost to their existing beauty regime by preventing signs of skin ageing.
We were approached by Pfizer to optimise their existing brand assets in order to drive awareness and engage with the consumer to encourage continued use of the product, resulting in reduced drop out rates in the first 3 months of consumption (the point at which the benefits of the product start to become active).
Our campaign focussed around the ’90 Day Challenge’. Using Brand Ambassador Christy Turlington Burns as the face of the campaign, we clearly communicated the product’s direct benefits and demonstrated the differences women would feel to their skin through 90 days of use.
The premium look and feel and cues to the science behind the product gave the consumers a reason to believe. This was further reinforced by a Money Back Guarantee offer.
The campaign has been rolled out across various touchpoints, including digital, press & in-store