Jurassic World broke box-office records around the globe, and currently stands as the fourth-highest-grossing film of all time, as well as the second-highest-grossing film of 2015.
So for the hotly-anticipated home entertainment release, Universal tasked us with creating a multimedia advertising campaign worthy of what critics called “the biggest thrill ride of the year”.
As part of the campaign we created a large scale digital outdoor campaign that heroed the film’s stars – the dinosaurs!
These digital ads gave consumers a close encounter with the dinosaurs, using toolkit assets that saw species like the Indominous Rex ‘breaking out’ of the creative. We also created other digital assets, as well as press ads and TV spots.
Jurassic World became one of the bestselling Blu-ray and DVD titles of 2015.
Client: Universal Pictures UK