Our challenge was to devour the competition on Blu-ray and DVD with an innovative multi-channel advertising campaign for the home entertainment release of Jurassic World.
We made dinosaurs the stars of our campaign with a new tagline ‘The Biggest Thrill Ride of the Year’ for the UK. Our colossal digital outdoor campaign saw dinosaurs breaking through screens and pursuing commuters across London Underground escalators. There was no escape from our rampaging Jurassic World stars as they tore into press and digital advertising and featured in over 70 different new TV spots.
Client: Universal Pictures UK