Client: Universal Pictures International

The Brief

Using photography from the film we originated key art that could be used for the film’s DVD and Digital release.

We developed several concepts to position the title as urban and edgy and making sure to incorporate the sneakers which were central to the storyline. We were asked to incorporate the themes of Coming of age, culture and community as well as masculinity and violence.

The Work

  • Key Art Explorations
  • DVD Packaging
  • Digital artwork

Client: Universal Pictures International