Mad Max

Client: Warner Bros.

The brief

It’s easy to see why Mad Max: Fury Road caused such a stir in cinemas, so for the the 3D, Blu-ray™ and DVD release, Warner Bros asked us to create a POS experience that lived up to the adrenaline and spectacle of of the movie.

The work

As well as standard modular units, we produced high-impact theatrical pieces like the bespoke car pallet, which imitated the iconic ‘steampunk’ style vehicles seen in the film.

We also created a striking, multi-layered theatrical standee, which, when positioned with the car pallet, created an impressive, eyecatching instore visual.

Client: Warner Bros.

Tags:
Creative
POS