Chameleon 7

Client: Merrell

The Brief

The American footwear company Merrell was looking to relaunch their Chameleon range, which was ground-breaking when it hit the market 10 years ago. As part of the new launch, they wanted to target a younger audience so we conceptualised a creative campaign around the idea that ‘Outdoors Is Everywhere’, and the juxtaposition of both urban and rural environments, the core of our message was ‘a new breed of outdoor shoe that navigates both of these worlds with ease’.

The Work

  • YouTube pre-roll
  • Social spots
  • London Underground
  • LCDs & DEPs
  • Various digital display banners
  • Digital Towers
  • Roadside/Mall D6s

Client: Merrell

Audio Visual
Creative
Digital
Strategy