Modern Life is Rubbish

Client: Universal International Pictures

The Brief

Once Upon a Time were asked to develop key art explorations for the International release of ‘Modern Life Is Rubbish’. Using photography from a special shoot of the main two characters, we presented concepts that encapsulated not only their relationship, but the hugely important role that music played in their lives throughout the film. The approved concept was then rolled out for the film’s DVD and digital release.

The Work

  • Key art explorations
  • DVD packaging
  • Digital artwork

Client: Universal International Pictures