Peaky Blinder Beer

Client: Sadler's

Sadler’s Brewery were looking to highlight their Peaky Blinder beer range off the back of the success of the BBC series. We started with a simple logo asset and used this to create impact on a dark and smoky setting reminiscent of the Black Country in the early 1900’s. A strong tagline, full of attitude, finishes this creative off.

The Brief

We were asked to create a key visual for a collection of beers under the Peaky Blinder brand. This will have to portray the Sadler’s brand and the Peaky Blinder SKU’s in one overarching visual. The artwork will be used as both portrait and landscape across digital, paper and OOH advertising. 

The Work

  • Landscape and portrait key visuals that will be adapted across these formats:

  • 6 sheets

  • 48 sheets

  • Digital billboards e.g. Liverpool Media Wall

  • Stadium Banners

  • Programme Ads

  • Trade Publication Ads

  • On / Off trade point of sale kits




Client: Sadler's