Increase volume sales and brand awareness through association with The Angry Birds Movie. Integrate Peperami’s meat-munching Animal all aspects of the Angry Birds world to create a cross platform campaign using a whole range of touchpoints.
Animal became the movie’s Stunt Animal and also starred in a powerful on pack promotion supported with a TV and a branded spell in the Angry Birds 2 game. The campaign achieved a 23% sales uplift, an increase in penetration of 39% and five IPM awards.
Client: Peperami / Sony Pictures