Peperami Stunt Animal (Angry Birds Movie)

Client: Peperami / Sony Pictures

The Brief

Increase volume sales and brand awareness through association with The Angry Birds Movie. Integrate Peperami’s meat-munching Animal all aspects of the Angry Birds world to create a cross platform campaign using a whole range of touchpoints.

 

The Work

Animal became the movie’s Stunt Animal and also starred in a powerful on pack promotion supported with a TV and a branded spell in the Angry Birds 2 game. The campaign achieved a 23% sales uplift, an increase in penetration of 39% and five IPM awards.

Client: Peperami / Sony Pictures

Creative
Digital
Shopper Marketing
Strategy