Spin to Win

Client: Lindt

The brief

For Easter 2014, Lindt asked us to create a bespoke front-of store experience for Tesco shoppers, with the aim of boosting sales, not just for the Lindt Gold Bunny and other Lindt seasonal products, but for the overall category as well.

The work

Over three days prior to the Easter weekend, we delivered a piece of experiential activity consisting of an arch, quarter pallets, and a physical ‘spin to win’ wheel at the front of the store. Customers with a £5 basket spend on Lindt Easter products were invited to spin the wheel to win a free gift.

Client: Lindt

Tags:
POS
Shopper Marketing
Strategy