The LEGO Movie

Client: Warner Bros

The brief

When Warner Bros. asked us to help promote the release of The LEGO Movie, their brief was simple: “make everything awesome”.

The work

So that’s exactly what we did, creating a large-scale POS campaign, featuring standard modular units, theatrical photo-op standees and event merchandise to excite both staff and customers.

And if that wasn’t awesome enough, we also organised and implemented face painting days across the UK, which allowed people of all ages to join in the fun.

Client: Warner Bros

Shopper Marketing