Bold, lavish and unapologetic, ‘The Wolf of Wall Street’ is a modern Scorsese classic, featuring a bravura performance by Leonardo DiCaprio as the legendary (anti)hero Jordan Belfort. So what do you do when you’re tasked with promoting the home entertainment release? Simple. You go big.
In keeping with the tone of the film, we originated and delivered a suitably attention-grabbing integrated campaign, comprised of TV, outdoor, press and digital advertising, as well as localization.
We also designed and implemented City AM’s first ever cover wrap, with a fittingly ‘eyecatching’ photoshoot that proved rather popular with the freesheet’s core readership!
Client: Universal Pictures UK