Reel Heroes

Client: Universal Pictures International

The brief

With a catalogue market experiencing decline in both volume and value, Universal tasked us to create a new range of artwork that would increase value and drive collectability across a wide range of their titles.

The work

Drawing inspiration from comic books, our in-house illustrator created new artwork for each title from scratch, with a nostalgic, but premium look and feel that instantly turned them into collectors’ items.

The results

The initial launch increased back catalogue sales by +148%, and to date we have redesigned and delivered over 60 titles.

Client: Universal Pictures International

Tags:
Creative
Strategy