Ambassadors – Music

Client: kylie Minogue World Tour

Celebrity endorsement has been established as one of the most popular tools of product marketing and brand building in recent times. It is easy to choose a celebrity but it is tough to establish strong association between the product and the endorser. At Once upon a Time we analyse buying behaviour and how a consumer makes brand preference. We then deliver an ambassador relevant to brand communication.

Client: kylie Minogue World Tour

Tags:
Strategy