The Irresistible Men of ABC Studios

Client: Disney DMD / ABC Studios

The brief

If staying in is the new going out, then on-demand TV is most definitely the new cinema. Our brief was to create a campaign promoting ABC Studios’ On Demand channel through AV, digital and social.

The work

ABC Studios’ core demographic is female-skewed, so we created a stylish, sexy campaign highlighting the leading men from ABC Studios’ most popular series, with a playful hat-tip to the brand’s strapline: ‘irresistible tv’

The ‘Irresistible Men of ABC Studios’ highlighted each male lead’s desirable traits, with a bespoke microsite and ad-selector unit that allowed users to choose their ideal man. We also produced various other digital placements, as well as 60” & 30” spots airing across VOD and TV channels. We also localised the campaign across 7 international territories.

Fancy taking the quiz for yourself? Find it here.


Client: Disney DMD / ABC Studios

Audio Visual