If staying in is the new going out, then on-demand TV is most definitely the new cinema. Our brief was to create a campaign promoting ABC Studios’ On Demand channel through AV, digital and social.
ABC Studios’ core demographic is female-skewed, so we created a stylish, sexy campaign highlighting the leading men from ABC Studios’ most popular series, with a playful hat-tip to the brand’s strapline: ‘irresistible tv’
The ‘Irresistible Men of ABC Studios’ highlighted each male lead’s desirable traits, with a bespoke microsite and ad-selector unit that allowed users to choose their ideal man. We also produced various other digital placements, as well as 60” & 30” spots airing across VOD and TV channels. We also localised the campaign across 7 international territories.
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Client: Disney DMD / ABC Studios