We worked to a tight schedule in order to release this boxset in time for a 20th Anniversary live tour of the album. The limited edition version signed by the band sold out within 2 hours! The boxset went on to win the NME Award for Reissue of the Year. The 2nd year in a row a boxset we have produced has won this award.
In order to maximise global sales of this seminal album’s 20th anniversary boxset release, we produced an unboxing trailer that could generate product awareness with a single flexible asset. It showcased both the premium nature of the product whilst celebrating the band and their music. With no shelf life and with multi channel access, including:
- Online retail – band’s website & e-store, Amazon, Ebay etc
- As a social channel sharable – Facebook, Twitter, Instagram, YouTube.
- Online press & PR
Client: Sony Music