Zootropolis – #AskMrBig

Client: Walt Disney UK

The Brief

To help launch the tentpole title, Zootropolis, Disney UK approached us to conceive and execute a social initiative across their owned channels.

The Work

We took over Disney’s social channels with the character of ‘Mr. Big’ who set about granting the wishes of fans he deemed worthy of his generosity…for one day only.

  • Fans got to submit their requests across Facebook and Twitter using the hashtag #AskMrBig
  • Mr. Big personally responded to those he felt deserved his generosity via video message, meme or copy
  • Fans and key media partners received presents throughout the activity window, leading to a large volume of social shares and mentions

The Results

Supported by a 30” AV Snapchat Story, the #AskMrBig activity reached 318k users on Facebook, as well as making 3.6m impressions on Twitter, helping it surpass the success of Disney’s Big Hero 6.

Client: Walt Disney UK

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