Jay Schwartz has over 25 years’ of design experience in brand development, user interface, and creative direction in the hospitality and luxury industries. Jay was the founder of IdeaWork Studios, now Once Upon a Time Hospitality.
Hotels benefiting from Jay’s expertise include: 11 Howard, The Darcy, Gansevoort Hotel Group, Gramercy Park Hotel, Gurney’s Resorts, Hersha Hospitality Group, Hard Rock Hotels, Ian Schrager Company (EDITION and PUBLIC), The Jaffa, and The NoMad Hotel. He also plans and designs creative for Jean-Georges, Eric Ripert, Daniel Boulud, Daniel Humm, Charlie Palmer, Andrew Carmelini, and many other renowned chefs.