Vong Kitchen is a tantalizing concept by celebrated Michelin-starred chef Jean-Georges and son Cedric. Together, they have curated a menu of seasonal and signature dishes starring the freshest local ingredients. One of Once Upon a Time Hospitality’s first Indonesian projects, we needed to capture the newness of the restaurant space, feature Cedric, and reference the caliber and pedigree of Jean-Georges. Vong Kitchen was a nod to Jean-Georges’ Vong, with a more relaxed vibe that’s perfect for Jakarta. Naming, logo, full collateral suite, signage, and website round out the restaurant branding project.
Art Direction, Brand Development, Brand Positioning, Branding, Collateral Development, Copywriting, Creative Direction, Custom CMS Development, Logo Development, Naming, Print Design, Search Engine Optimization, Signage Design, Social Media Strategy, Style Guide Development, Visual Identity, Website Content Strategy, Website Design, Website Development