Fender’s heritage speaks for itself, but launching a series of new guitars aimed at various skill-levels needed some fresh thinking. Balancing a need for advertising whilst staying credible created the obvious challenges, but using a confident & bold approach, we successfully delivered Fender’s first ever broadcast campaign. Striking placements sat alongside bespoke content, all tactically targeted to the aspiring guitarist. A strategy that hit the mark in terms of awareness, whilst remaining true to Fender’s roots.
Brand Strategy, Cinema, Media Planning and Buying, Outdoor, Product Launch, Radio, Regional Proximity, Retail Support, Sponsorship and Promotion, TV