Over 1m disposable cups are thrown away every minute worldwide. Lined with plastic, these cups do not decompose and cause untold environmental damage.
Built around a simple concept: Keep it and use it again, KeepCup is the world’s first barista-standard reusable cup, leading a re-use revolution that aims to make disposable a thing of the past.
An inspirational brand we’re proud to be associated with, helping to prompt behavioural change through tactical awareness & moment targeting (using 100% sustainable and recyclable media).
Our campaign saw a 12 month high in search volume and a record sales period.
Hold on tight. This is the re-use revolution.
Brand Strategy, Digital, Media Planning and Buying, Outdoor, Press, Product Launch, Regional Proximity, Retail Support