The RSPCA Assured label makes it easy to recognise meat, fish and dairy products from animals that have had a better life, but following a rebranding from the Freedom Foods moniker, it’s important that RSPCA Assured improves both brand recognition and education so that customers can make an informed choice when buying meat, fish and dairy products in the supermarket.
A diverse media campaign spanning TV/VOD, social, influencers and podcasts, is really brought to life through tactical targeting around seasonal food moments helping to maximise frequency whilst remaining relevant and engaging across the year. Media and creative works hand in hand, with dedicated executions built around individual moments, such as pancake day, Mothers’ and Fathers’ Days, Hallowe’en and bonfire night as well as seasonal periods like the summer and Christmas. A reactive approach also allows us to respond to topical moments such as Jamie and Jimmy’s Food Fight which appeared on Channel 4.
Brand Strategy, Digital, Media Planning and Buying, Radio, Social and Influencers, TV