We were challenged with creating a packaging concept for ‘Full House - The Very Best of Madness’ vinyl collection, which captured the band’s unique character and legacy. Our winning route featured an outer sleeve with a pop-up element conveying Madness’ eccentric nature. The design was completed with artwork referencing the band’s history through imagery from their many hits and music videos.
Prior to production our in-house structural team built a prototype of our creative idea and tested the functionality of the product. We then project managed the entire manufacturing process, overseeing the printing of all elements and the pressing of the vinyl records, delivering a premium release for one of the UK’s most cherished artists.
Audio Visual, Creative, Creative Direction, Packaging, Procurement, Vinyl Pressing