We bought to life Wishbones Ash’s 21 year’s worth of albums in one ultimate boxset. Over a 12-month period we prototyped and then produced a colossal, 30-CD edifice to one of Britain’s finest rock bands.
Limited to 2500 copies, The Vintage Years included all 16 Wishbone Ash studio albums recorded between 1970-1991, plus rare album outtakes, B-sides and 12 previously unreleased studio tracks.
As well as the fest of audio content, the boxset also featured a 156-page hardcover coffee table book written by Classic Rock’s Dave Ling, which included personal photos, a 36-page poster book, four reproductions of original posters, a facsimile of the band’s MCA debut album promo pack, a 7" flexi disc for the single ‘Blind Eye’, and individually signed photos of each band member. Retailing at £250, the vast amount of carefully curated content, presented in beautifully created packaging, proved that it’s possible to deliver fans value for money at a higher price point.
Art Direction, CD & Flexi Disc Pressing, Creative, Packaging, Procurement, Project Management