To relaunch the hero product of Allied Bakeries’ Kingsmill range, the brand ‘Super Toasty’ was borne, with a new focus on the joy of simple pleasures and the emotional richness of toast.
Striking photography ensured that a slice of Kingsmill Super Toasty oozed deliciousness. This creative backdrop delivered an engaging multi-channel shopper marketing campaign which included digital banners, store magazine ads, car park smart screens, security shrouds and branded basket inserts.
Creative, Creative Direction, OOH, Packaging, Photography, Print, Shopper Marketing, Strategy