To raise brand awareness of Grant's as a premium product in the blended whisky category, Once Upon A Time created a global shopper marketing toolkit based around the brand's core proposition - its unique triple wood cask ageing process.
The high-end creative execution, which brought to life the liquid's unique balance of smoky, mellow and smooth flavour, has established Grant's position as a credible premium brand.
The campaign was executed globally over three years and maintained its consistency in messaging and look and feel.
Creative, Creative Direction, Packaging, Print, Procurement, Shopper Marketing, Strategy