How could we exploit the new Angry Birds movie using the Peperami Animal…? Simple, he becomes the stuntman when the going gets too tough for the birds!
Animal became the movie’s Stunt Animal and also starred in a powerful on pack promotion supported with a TV and a branded spell in the Angry Birds 2 game. The campaign achieved a 23% sales uplift, an increase in penetration of the 39%.
Creative, Creative Direction, Digital, Packaging, Shopper Marketing, Strategy, Website Design, Website Development